What is a Listing Agent's job? It's a pretty simple question, although most people get it wrong. What is a listing agent's job?
You probably answered, "To sell my house." You're close, but sorry that is the wrong answer. The correct answer is to market your house. There is a subtle difference between the two.
To illustrate the difference, let's look at a hypothetical situation. A real estate agent lists a home but the seller wants to overprice it, despite the agent warning against this. Over the course of the next six months there are 75 buyers that look at the property as a result of the agent's marketing. None of these buyers write an offer. Did the house sell? No. Did the agent do his job? Yes. The house didn't sell because the seller didn't do his job which is to work with the agent to price the home correctly.
The unique thing about the real estate industry is that you do not get paid for doing your job. You get paid based on an outcome over which the client has the most amount of control by the price they set. All the marketing in the world will not sell an overpriced home.
Troy Trumm, Trumm Team - 402-943-9494, Omaha NE
..this really is interesting stuff! I am intrigued and am so glad you shared this! Thanks!