How to Motivate Agents to Sell Your Home
When selling a home sellers, and even most agents, only consider a buyer’s motivation to buy. Just as important as a buyer’s motivation is the motivation of buyers’ agents. What can be done to motivate agents to sell one home over another?
Make the home easy to show – Asking for 24 hour notice for showings or restricting showing times to certain days or hours makes it more difficult for an agent to show and sell a home. Homes that are easy to show make it to the top of an agent’s list of homes to show.
Offer fair compensation – Some agents will offer to charge a lower commission but what they are not mentioning is that they are paying other real estate agents less in order to sell the home.
Think outside the box – One way I get agents attention and motivate them to sell the homes I represent is by offering a $10,000 incentive through my $10,000 Agent Incentive Program. It’s the only program of its kind in Omaha! When an agent sells any home I have listed, they are entered into our annual drawing in which one of those agents will win $10,000. I bring this up when negotiating with an agent in order to get the agent to persuade the buyer to pay our price… and it works!